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MONTREAL FASHION WEEK, LA SEMAINE DE MODE DE MONTREAL
By: Hype1.com
Date: 2007-03-07 02:28:55
 
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MONTREALMONTREAL FASHION WEEK,
IN COLLABORATION WITH P&G BEAUTE:
MARCH 2007 PROGRAM: AN ODE TO CREATIVITY!


Montreal, March 2nd, 2007 - In collaboration with P&G beaute, Montreal Fashion Week invites you to this fabulous fashion happening, which will be bringing together Quebec’s most influential fashion designers from March 19 to 23. A platform for the nation-wide dissemination of the latest fashion trends, the 12th edition of this creative spring event in Montreal will be presented at the legendary Imperial Theatre’s Sandra & Leo Kolber Centre (Lucie & Andre Chagnon Hall) at the heart of downtown Montreal!
"The fashion industry here at home consists of wonderful and highly talented artists whose creative spirit is reflected in collections distinguished by their uniqueness and diversity. In an industry where the globalization of markets is more present than ever, our designers have what it takes to meet the challenges at hand, as they will demonstrate during this 12th edition," states Chantal Durivage, co-president and founder of Sensation Mode.

The fashion industry here at home consists of wonderful and highly talented artists whose creative spirit ....

A varied program
This encounter with fashion showcases 2007-2008 fall and winter collections by: M. Siamo by Marisa Minicucci, Rush Couture, Muse par Christian Chenail, Marie Saint Pierre, Coral, Touch of me, Bodybag by Jude, Cluc Couture, Envers par Yves Jean Lacasse, Soia & Kyo, Fairyesque, Helmer, Soku, Dinh Ba Design, and CIMM (four collections: Zen B., Simon Chang, BSD and Frank Lyman), as well as LABoratoire creatif, Foxy Jeans, Telio, Rudsak and NevikAllwood.
To ensure a quality program, organizers called on a selection committee of industry professionals (Jorge Galan Couto, Olivia Leblanc and Eric Toledono). The committee’s key evaluation criteria related to creativity, originality, the materials used and their quality, as well as the quality of the workmanship and cut.
MONTREAL
PRESTIGIOUS EVENTS SURROUNDING THE 12TH MFW
PRODUCT LAUNCH WITH JEAN-FRANCOIS BREAU
P&G beaute presents "The Alpha Man at His Best"

P&G beaute, the event’s leading partner, invites participants to a presentation of trends and innovations in men’s toiletries and skin care products. In the company of actor/singer Jean-Francois Breau, the experts at P&G beaute will unveil products destined to become tomorrow’s essentials in the field of male aesthetics.

HOLT RENFREW
We are delighted to welcome to our ranks Holt Renfrew as a new partner. Holt Renfrew will be revealing details of this new collaboration with the 12th edition of MFW at a press cocktail slated for Monday, March 19th. This highly promising association with most certainly benefits the entire fashion industry here at home.

EXHIBITION OF WORKS BY RENATA MORALES
Renowned designer and painter Renata Morales invites you to discover her dreams at a vernissage of her exhibition "Carnet de Reves" to be held on March 20th at the Hotel W.

ANADAMA EXHIBITION AT THE GALERIE SAS
Presentation of complex works from the production of Anadama, that are both familiar and foreign.

TELIO COMPETITION FOR UP-AND-COMING DESIGNERS
Telio, considered one of the leaders in the North American textile import industry, will present an exclusive show spotlighting the creations of the 25 student-finalists in the 2007 Telio Competition. This fashion show will be followed by a presentation of creations produced for the occasion by several local designers on the theme: "Spring Evening Wear".
This activity reflects the commitment of the company’s president Andre Telio to support the new generation of designers through the creation of a competition open to the students of fashion schools and the awarding of three scholarships to the winners.

CIMM PLACEMENT SESSION
The Centre international de mode de Montreal (Montreal International Fashion Centre) invites you to discover a point of convergence unique in Canada - a place where fashion designers, importers, and manufacturers work. This place is located at 555 Chabanel Street West at the heart of Montreal’s fashion district.

Record international participation
Montreal Fashion Week is delighted to enjoy the support of many foreign correspondents in promoting this event to buyers from a number of countries. It should be noted that, thanks to the support of the ministere du Developpement economique, de l’Innovation et de l’Exportation (MDEIE -Department of Economic Development, Innovation and Exportation), more than twenty buyers from Europe and North America, i.e., a record number, will be attending the many fashion shows presented in Montreal within the framework of this 12th edition. Their presence will unquestionably generate significant economic spinoffs for participants.

An event supported by the key players in the industry
Since introducing Montreal Fashion Week in 2001, the Canadian fashion industry’s key associations, i.e., the Canadian Apparel Federation (CAF), the Institut manufacturier du vetement du Quebec (IMVQ) and the Canadian Fur Council (CFC), have continued to lend their support to what has now become the largest fashion event in Canada.
Sensation Mode, which produces and stages Montreal Fashion Week in collaboration with P&G beaute, also ensures its development and international outreach with assistance from Tourisme Montreal, the ministere du Developpement economique, de l’Innovation et de l’Exportation (MDEIE - Department of Economic Development, Innovati on and Exportation), the ministere des Affaires municipals et des regions (MAMR -Department of Municipal Affairs and Regions), and the City of Montreal.

Finally, it should be noted that today, Montreal Fashion Week enjoys the support of other key players in the fashion industry as well as a number of major organizations, which contribute to this success. These new partners include: P&G beaute, Holt Renfrew, Lasalle College, Silhouette, Adidas, Swarovski, Lectra, Silks, Hotel Godin and the Fashion Television Channel.

Liaison Mode Montreal

Created in 2001, Montreal Fashion Week is, as we know, an initiative recognized and approved by Liaison Mode Montreal (LMM), which brings together sectoral associations committed, since 1998, to the promotion of Montreal’s fashion and apparel industry on the national and international scene, and the positioning of the metropolis as a major North American production and creation centre.


LA SEMAINE DE MODE DE MONTREAL,
EN COLLABORATION AVEC P&G BEAUTE :
PROGRAMMATION MARS 2007:ODE A LA CREATIVITE !


Montreal, 2 mars 2007 ? La Semaine de Mode de Montreal, en collaboration avec P&G beaute, vous convie, du 19 au 23 mars prochain, a ce grand happening qui regroupera d’influents createurs de mode du Quebec. Veritable plateforme de diffusion des nouvelles tendances de l’industrie de la mode au pays, la 12e edition de l’evenement creatif du printemps a Montreal sera presentee dans l’antre du legendaire theatre Imperial, Centre Sandra & Leo Kolber (salle Lucie et Andre Chagnon), au coeur de la metropole !
"L’industrie de la mode d’ici est composee de formidables artistes animes par un talent creatif qui se demarque par le caractere unique et diversifie de leurs collections. Dans une industrie o? la globalisation des marches est presente plus que jamais, nos createurs ont les atouts necessaires pour relever ce grand defi et vous le demontreront par ailleurs lors de cette 12e edition", de preciser Chantal Durivage, co-presidente et fondatrice de Sensation Mode.

Une programmation diversifiee
Au rendez-vous, les collections Automne-Hiver 2007-2008 de : M. Siamo by Marisa Minicucci, Rush Couture, Muse par Christian Chenail, Marie Saint Pierre, Coral, Touch of me, Bodybag by Jude, Cluc Couture, Envers par Yves Jean Lacasse, Soia & Kyo, Fairyesque, Helmer, Soku, Dinh Ba Design, du CIMM (quatre collections : Zen B., Simon Chang, BSD et Frank Lyman), LABoratoire creatif, Foxy Jeans, Telio, Rudsak et NevikAllwood seront presentees.
Afin d’assurer une programmation de qualite, les organisateurs ont fait appel a un comite de selection compose de professionnels de l’industrie (Jorge Galan Couto, Olivia Leblanc et Eric Toledono). Mentionnons que les principaux criteres d’evaluation du comite residaient en la creativite, l’originalite, la qualite des matieres, le choix des matieres, la qualite de la confection et la qualite de la coupe.

EVENEMENTS DE PRESTIGE ENTOURANT LA 12e SMM
LANCEMENT DE PRODUIT AVEC JEAN-FRANCOIS BREAU

P&G beaute presente "L’Homme Alpha a son meilleue"
P&G beaute, partenaire de premier plan de l’evenement, invite les participants a la presentation des tendances et innovations en matiere de soins de toilette et de beaute pour hommes. En compagnie du comedien et chanteur Jean-Francois Breau, les experts de P&G beaute devoileront ces produits qui deviendront les indispensables de l’esthetisme masculin de demain.


HOLT RENFREW
Nous sommes tres heureux de compter parmi nous Holt Renfrew a titre de nouveau partenaire. Dans le cadre d’un cocktail de presse qui se tiendra le lundi 19 mars, Holt Renfrew devoilera cette nouvelle collaboration qui l’unira a la SMM pour cette 12e edition. Une association fort prometteuse qui profitera sans contredit a toute l’industrie de la mode d’ici.

EXPOSITION DES OEUVRES DE RENATA MORALES
Sous le theme "Carnet de reves", Renata Morales, designer reconnue et peintre, vous invite a decouvrir ses songes lors du vernissage de l’exposition, le 20 mars a l’hotel W.

EXPOSITION ANADAMA A LA GALERIE SAS
Presentation des oeuvres complexes a la fois familieres et etrangeres de la production de Anadama.

CONCOURS POUR LA RELEVE TELIO

Telio, considere comme l’un des leaders de l’importation textile en Amerique du Nord, presentera en exclusivite son defile collectif devoilant les creations des 25 etudiants finalistes du Concours Telio 2007. Le defile sera suivi de la presentation de creations confectionnees pour l’occasion par plusieurs createurs d’ici sous le theme "Tenues de soiree printanieres".
Cette activite s’inscrit dans la volonte du president, Andre Telio, d’apporter un appui significatif a la releve par la mise sur pied d’un concours destine aux etudiants des ecoles de mode et la remise de trois bourses d’etudes.

CIMM SESSION DE PLACEMENT
Le Centre international de mode de Montreal vous invite a decouvrir un lieu de convergence unique au Canada ou oeuvrent designers, importateurs, fabricants du secteur de la mode. Ce centre est situe au 555, rue Chabanel Ouest, au coeur de la cite de la mode montrealaise.

Participation record de l’international !
La Semaine de Mode de Montreal est tres heureuse de compter sur l’appui de nombreux correspondants etrangers pour promouvoir l’evenement aupres d’acheteurs de plusieurs pays. Notons qu’avec le concours du ministere du Developpement economique, de l’Innovation et de l’Exportation (MDEIE), un nombre record d’acheteurs provenant d’Europe et d’Amerique du Nord, soit plus d’une vingtaine d’entre eux, se deplaceront pour assister aux nombreux defiles de cette 12e edition ce qui amenera, sans aucun doute, d’importantes retombees economiques pour les participants.

Un evenement appuye par les grands partenaires de l’industrie
Apres avoir initie la Semaine de Mode de Montreal en 2001, les principales associations de l’industrie de la mode au Canada, soit le Canadian Apparel Federation (CAF), l’Institut manufacturier du vetement du Quebec (IMVQ) et le Canadian Fur Council (CFC) continuent d’appuyer et de supporter le plus important evenement de mode au pays.
Sensation Mode, qui realise et produit la Semaine de Mode de Montreal en collaboration avec P&G beaute, en assure egalement le developpement et le rayonnement international, avec le soutien de Tourisme Montreal, du ministere du Developpement economique, de l’Innovation et de l’Exportation (MDEIE), du ministere des Affaires municipales et des Regions (MAMR) et de la Ville de Montreal.
Enfin, ajoutons que la Semaine de Mode de Montreal benefice aujourd’hui de l’apport d’acteurs cles dans l’industrie de la mode et de nombreuses organisations qui s’associent a cet evenement d’envergure : P&G beaute, Holt Renfrew, College Lasalle, Silhouette, Adidas, Swarovski, Lectra, Silks, Hotel Godin et Fashion Television Channel, sont quelques-uns de ces nouveaux partenaires.

Liaison Mode Montreal
Rappelons, que la Semaine de Mode de Montreal, creee en 2001, est une initiative reconnue et approuvee par Liaison Mode Montreal (LMM), un regroupement d’associations sectorielles, voue depuis 1998, a la promotion de l’industrie de la mode et du vetement de Montreal sur la scene nationale et internationale et au positionnement de la metropole en tant que grand centre de production et de creation en Amerique du Nord.
  MONTREAL FASHION WEEK, LA SEMAINE DE MODE DE MONTREAL,
 
 
 
 
 
 
 
   
 
 
 
 
 
 
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