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Date: 2006-10-02 02:35:11
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First Playboy Club in more than 25 Years Brings
World’s Top Brands Together With Exclusive Gaming in Las Vegas

CHICAGO AND LAS VEGAS, September 28, 2006--For the first time in more than two decades, Playboy Enterprises, Inc (NYSE: PLA, PLAA) will open a new Playboy Club as part of a multi-faced entertainment venue at the Palms Casino Resort. The Playboy Club will officially open for gaming on Friday night, October 6th, when Playboy Founder, Editor-in-Chief and Chief Creative Officer Hugh Hefner, Playboy Chairman and CEO Christie Hefner, Palms owner George Maloof, and N9NE Group principals, Michael Morton and Scott DeGraff, will gather in front of The Palms’ new Fantasy Tower to light a giant-size Playboy Rabbit Head that is emblazoned on the Tower’s side, facing the Las Vegas Strip. Following the "Lighting of the Rabbit" event, there will be the first official bet and party at the Playboy Club. On Saturday night, October 7th, a red-carpet event will be held.
Located at the top of The Palms new Fantasy Tower, this modern interpretation of the iconic Playboy Club is a must-visit entertainment destination for visitors in Las Vegas. The Playboy brand, which for years has been synonymous around the world with the "good life," brings a new level of excitement to the Playboy Club which is connected via glass enclosed escalators to the N9NE Group’s new restaurant concept, Nove Italiano, and Moon nightclub which pays homage to Playboy with a giant Rabbit Head as the centerpiece of the dance floor.
In a scene that merges the past with the present, The Playboy Club introduces a complete integration of lounging and gaming, which has never been attempted before in Las Vegas. Custom design elements from the bunny buttons on the sofas to the collage wallpaper featuring every centerfold from the last 25 years reflect the image of the Playboy logo and capture the Playboy lifestyle.

Located at the top of The Palms new Fantasy Tower, this modern interpretation of the iconic Playboy Club is a must-visit entertainment destination for visitors in Las Vegas.

Sixty plasma screens display visual riches from the archives of Playboy Enterprises, Inc., while dozens of Playboy Bunnies don signature Bunny Costumes as well as a modern version designed by Roberto Cavalli.
"We are enthused to debut Playboy’s location-based entertainment in Las Vegas, which has continued to grow as the spot for entertainment and gaming," said Christie Hefner. "An entertainment destination such as ours that integrates gaming, a club, food and beverage and merchandise is the next logical step in a market where 50 percent of revenues now come from non-gaming sources."

"When Hugh Hefner opened the original Playboy Club in 1960, it redefined class and luxury in a way that set the standard for clubs all over the world for decades to come," said The Palms owner, George Maloof. ’The Palms is thrilled to take that style and sophistication and update it to cater to discriminating Las Vegas visitors who demand the classic vibe that was wholly created by Hef’s vision."
"I am very pleased to see the return of the Playboy Club after nearly a quarter century," said Hugh Hefner. "George Maloof, the Palms and the N9NE Group have gone all out in creating a remarkable modern-day Playboy experience."
The Fantasy Tower is also home to a Playboy Boutique, which features the hottest styles from Playboy’s international lines such as Playboy Intimates and the Playboy Icon collection. In addition to Playboy-branded products and co-branded Palms merchandise, guests will find the extensive Playboy Beauty line, high-end jewelry, accessories, and lifestyle products for both men and women.
The 9,000-square-foot Hugh Hefner Sky Villa is the perfect accompaniment to the hotel’s Playboy Club. The floor to ceiling glass walls provides unparalleled views of the Las Vegas Strip and the impressive Spring Mountains, while custom furnishings and one-of-a-kind amenities provide guests with the utmost in luxury and truly memorable experiences including: an extensive collection of Playboy artwork selected by Hugh M. Hefner, indoor waterfall and reflection pool, personal glass elevator, private outdoor cantilevered Jacuzzi(R), fully-equipped gym with sauna, full bar, media room, glass end walls and Playboy Rabbit Head logo, and a replica of the classic rotating circular bed that has been a mainstay in Mr. Hefner’s bedroom for decades.

"The N9NE Group has created a one-of-a kind destination that combines lounging and gaming in one intimate, entirely custom-designed venue," says Michael Morton, co-owner of the N9NE group. "The most discerning of customers are going to be impressed with our world-class service and staff, something that the N9NE group has always been known for," adds Scott DeGraff, co-owner of the N9NE Group.

The Playboy Club, located at The Palms Casino Resort, will be open to the public beginning Friday evening, October 6.

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